Beginner's Guide to TikTok - 5 First Steps

 Tagged to bet on TikTok—but not sure how? We help you through the tricky jungle and give you the first 5 steps to get started with TikTok.

What  is  TikTok?

A very popular app where you can both watch and upload your videos. The regular user is usually only followed by his closest circle of friends. However, there are popular profiles on the platform that attract millions of followers worldwide. With its quick, short and simple videos that you can easily edit on your mobile, TikTok has won the hearts of many.




Why should I start with TikTok?

I'm not quite sure why your business should be on TikTok? We give you perfect reasons why you should invest on TikTok:

Generation Z is hanging in there – and they're older than we think

They are now on their way to becoming the largest generation in terms of numbers in the world – and thus also a dominant consumer group. Do you want to reach this generation? Yes, then the same platforms must be used.

It's not all just dance – the platform is more complex than that

In 2020, the most popular category was Entertainment, and it is something most companies can deal with. Entertainment does not just have to be about being funny, but can also be something that arouses curiosity in the customer. Or why not invest in another category? Maybe DIY, Training, Life Hacks or Beauty suit your business better?

Invest in video content – ​​that's what we want to consume!

Our world is becoming more and more visual (you can't shoot under the chair) and the focus is on moving content. Today's generation has grown up being constantly connected and is exposed to content daily - and the video format is taking over.

TikTok Analytics helps you on your way

TikTok has invested in the content to be more optimized for businesses during its updates. So, they want you to be there! For example, there is the TikTok Shopping function, which means that the customer is sent directly from the video to the company's shopping cart. On the platform, you can choose two different types of accounts: Creator Account or Business. With Business, you get access to valuable statistics in TikTok Analytics and can evaluate your content. Use the Ads Manager to easily advertise in the app.

Want to start advertising on TikTok? Refer to our guide that gives you great tips on how to get started: Advertise on TikTok—this is how easy it is to get started.

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How to become an influencer on TikTok—5 easy steps to succeed

So, how do I start?

Okay – now you're ready and feel like TikTok is something your business should invest in. But how do you start, and what are the first steps? You don't have to think about that for long—because we give you the answers. Here are 5 easy steps on how to get started with TikTok!

Set up your account

To start using TikTok as part of your marketing, you must start by setting up an account and the first step is to download the app from the iOS App Store or Google Play. Once you've done that, it's time to go under Profile and create your business account. Remember to choose the Business Account, so you can take advantage of TikTok's Analytics tools. Now you are part of the platform!

Time to make content

Yes, now you have taken a step to become a part of TikTok. But now you have to start producing content. How lucky that it is both simple and fun! There are now two different ways of working. The first is to film directly from the app, where you have the opportunity to use various filters and effects. You can also decide to record video in your camera and edit it in an external program—then upload it to the app. Don't forget to add hashtags to increase the spread of your video.

Be smart and schedule

Surely, it is difficult to always remember to upload posts and set aside time for it every day? Start scheduling your content instead! You save both time and work more efficiently. There are many handy programs that can help you with your scheduling, including Hootsuite. Because who doesn't want to work efficiently?

Ride someone else's wave

Have you found an interesting and successful video? Then be sure to seize the opportunity and take some of their shine. Because on TikTok, you have the opportunity to duet someone else's video. Smart right?

Plan that you can stick to

By now, you have probably understood that it will require your time—and you know how you want to do it. Then it's time to plan for how to proceed. Make TikTok a part of your marketing plan and see how much it will benefit you.

Want to read more about TikTok?

  • How to get more followers on Instagram and TikTok—see section 6 of the Startup journey
  • Make money on TikTok—here's how to do it in 5 steps
  • How to become an influencer on TikTok—5 easy steps to succeed
  • When to post on TikTok? Here are the best times.
  • How to get more followers on TikTok—with our top 5 tips

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